The main distinguishing factor between hot and cool media is the

A. involvement required of the audience member
B. number of senses required in order to consume it
C. era in history when the medium came into existence
D. effects the media content has on the audience

Answer: A

Communication & Mass Media

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Speeches of contention

A) are most useful with a reluctant audience. B) are most useful with a committed audience. C) are most useful with a divided audience. D) are never an acceptable tactic.

Communication & Mass Media

The term "honeymoon" is used to describe the time in a relationship when a couple begin to initially commit to each other

Indicate whether the statement is true or false

Communication & Mass Media