A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following?
A) The soap is one-quarter cleansing cream.
B) Dove products include bar soaps and shampoos.
C) Dove soap helps users have softer skin.
D) The soap brand has global presence.
E) The brand has recently launched soap for men.
C
Business
You might also like to view...
Bruce obtained health insurance coverage from a nonprofit prepayment plan that provides coverage for physicians' and surgeons' fees and hospital services. Bruce obtained this coverage from a:
(a) Blue Cross and Blue Shield plan (b) mutual insurer (c) stock insurer (d) health maintenance organization (HMO)
Business
What is the difference between a forward auction and a reverse auction?
What will be an ideal response?
Business