Crowdsourcing is:
A) the process of outsourcing the creative aspect of an advertisement to the public
B) the process of outsourcing the production aspect of an advertisement to the public
C) the process of outsourcing both the creative and production aspect of an advertisement to the public
D) the process of selecting creatives from the public domain rather than from an advertising agency
A
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Directors and officers are expected to be informed on corporate matters and to conduct a ___________________ of the situation before making a decision.
Fill in the blank(s) with the appropriate word(s).
Which of the following statements demonstrates behavioral loyalty toward a brand?
A) 2Wheels has very customer-friendly return policies for its products. B) I always buy 2Wheels products when I'm looking for bike accessories. C) Most of my friends agree that 2Wheels is the best place for durable biking gear. D) 2Wheels has the friendliest customer service people I've ever met. E) I think that 2Wheels products are the highest-quality products in their price range.