Bicycle store 2Wheels wants to attract and retain customers to maximize customer profitability. What are the basic tactics it can use to manage customers that vary in loyalty, profitability, risk, and other factors?
What will be an ideal response?
2Wheels can reduce customer defection, increase the longevity of the customer relationships, enhance the growth of each customer (for example, through cross-selling and up-selling), make low-profit customers more profitable or terminate them, and give special treatment to high-profit customers.
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Information about financing and investing activities for use in making general ledger entries is typically provided by the
A) budget department. B) controller. C) treasurer. D) chief executive officer.
Which of the following values is considered the market value when valuing inventory at lower-of-cost-or-market?
A) sales price less the company's normal mark-up percentage B) current replacement cost C) cost plus the company's normal mark-up percentage D) historic cost