The segment of the business market that seeks to achieve goals other than the standard business goals of profit, market share, and return on investment consists of__________

Fill in the blanks with correct word.

ANSWER: institutions

Institutions seek to achieve goals other than the standard business goals of profit, market share, and return on investment. This segment includes schools, hospitals, colleges, universities, and civic clubs.

Business

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An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't"

This ad uses the ________ appeal. A) slice-of-life B) lifestyle C) fear D) testimonial E) straight-forward

Business

A(n) ________ is an interest in real property that provides the public a temporary right to enter a business for the purpose of purchasing goods or services

A) license B) leasehold C) conditional estate D) easement

Business