The NMC of any proposed strategy must be lower than the current NMC in order to increase a business's net profit

The response rates for coupons are very high, so the expense per redemption is low

Indicate whether the statement is true or false

A(n) ________ is a set of overly simplified and often inaccurate beliefs about the typical characteristics of a particular group

A) typology B) stereotype C) archetype D) prototype