Answer the following statement(s) true (T) or false (F)

1.Advertising is the engine that drives the growth in the media industries.
2.When a media company becomes a conglomerate, it increases its revenue streams.
3.In order to minimize expenses, media companies pay above-the-line employees as little as possible (near minimum wage).
4.The radio and magazine industries have been very successful in attracting people to a niche audience.
5.

1.true
2.true
3.false
4.true
5.true

Communication & Mass Media

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Most business dress etiquette books convey a similar basic message: clothes should be

a. neat and coordinated at all times. b. overstated and professional. c. understated and conservative. d. liberal and professional.

Communication & Mass Media

"In a similar way, socks can be knit from the toe up rather than from the top down" uses which type of signpost?

A. emphasize importance B. show cause and effect C. give additional examples D. summarize

Communication & Mass Media