Under the purchase-motivation product grouping, impulse items would be assigned to which display position?
a. knee level
b. floor level
c. ankle level
d. eye level
d
Business
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Which of the following tech customers are the biggest spenders, and the early adopters of new technology for home, office, and personal use?
A) Fast Forwards B) Techno-Strivers C) Gadget-Grabbers D) Media Junkies
Business
In terms of consumer-generated media, Web analytics measure
A) costs per contact. B) where visitors are from. C) how often visitors move beyond the homepage. D) what portions of sites are ignored.
Business