One of the BEST general reference works is the _____, which provides a general overview of your subject and suggestions for additional reading

A newspaper publisher "outranks" its editor, even an editor-in-chief

Indicate whether this statement is true or false.

The terms integrated communication or integrated and marketing communications are used to describe:

a. business integration. b. marketing agency integration. c. advertising, public relations, and marketing integration. d. consumer agency integration.