Unlike buyers in business markets, buyers in consumer markets tend to:
a. purchase in much larger quantities.
b. generate more stable demand trends.
c. approach purchasing more informally.
d. involve more people in a single purchase decision.
ANSWER: c
Buyers in consumer markets tend to approach purchasing more informally. Unlike consumers, business buyers usually approach purchasing rather formally. Businesses use professionally trained purchasing agents or buyers who spend their entire career purchasing a limited number of items.
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Who is following the Path-goal theory in the following examples?
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