If Susan and Marc are involved in the act of communication, it means they are involved in
A) the act of channeling feedback through context and noise.
B) illustrating the dif?culty we face when attempting to interpret feedback from others.
C) the interdependent process of sending, receiving, and understanding messages.
D) predicting the way their messages will be interpreted by others.
C
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According to the Journal of Public Relations Research, one of the key attributes of competent public relations managers is
a) ability to solve problems. b) years of professional experience. c) seamless reporting to the top-level management. d) communication with customers.
During the 1960s, there were numerous issues to be addressed and companies adjusted their policies to generate public support and awareness. Which skill set of a public relations manager helped mitigate this situation, and how?
a) Issues management; this can help to earn public goodwill and understanding b) Audience analysis; this can improve community relations and product publicity c) Strategic planning; this can ensure that public relations is a contributor to the bottom line d) Reputation management; this can increase credibility and trust in the minds of the public