Abigail Jones is a sales executive at Orbit Bank in Brussels. She is the best performer on her team and often gets the highest number of corporate accounts for the company. However, she feels that she does not get sufficient credit for her hard work. During lunch, she says to her colleague, "I have been getting the largest accounts for the bank for the past eight months. Yet, my manager never acknowledges the kind of effort I put in to get these accounts." Which component of attitude is being demonstrated by Jones?
A) positive component
B) cognitive component
C) affective component
D) behavioral component
E) reflective component
B
Explanation: B) The cognitive component of an attitude is a description of, or belief in the way things are, which is exemplified in the statement, "My manager never acknowledges the kind of effort I put in to get these accounts."
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