The chapter Strategic Focus about competitiveness and innovation notes all of the following EXCEPT

a. Firms in the U.S. have focused too much on producing short-term returns leading to an emphasis on incremental innovations.
b. The U.S. is in danger of losing its lead in science and technology.
c. Future technological breakthroughs in medical science, drugs, and information technology are likely to come from U.S. firms.
d. In 2009, the U.S. continued to be ranked as the most competitive nation.

Answer: c. Future technological breakthroughs in medical science, drugs, and information technology are likely to come from U.S. firms.

Business

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Marketers identify which segments of buyers present the greatest opportunity. These segments are called ________ markets

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