Which of the following categories of goods and services is most likely to require an aggressive use of the selling concept?
A) shopping goods
B) unsought goods
C) necessary goods
D) luxury goods
E) complementary goods
B
Business
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The best memos are:
b. Concise c. Written in plain English d. Organized e. All of the above f. None of the above
Business
A retail strategy can be best defined as _____
a. the selection and appeal to a specific retail target market b. short-run activities conducted by a retailer to meet or exceed its retail objectives c. the overall plan guiding a retail firm d. a plan to reduce retail costs
Business