The primary aim of informative speaking is to:

Tom presents a persuasive speech in your public speaking class opposing a proposed increase in the university's student athletic fee to offset shortfalls within the athletic department

Applying the six step listening process, explain how you process Tom's message. What will be an ideal response?

All of the following is true about a crisis communication plan, EXCEPT:

a. It should be written and accessible to all senior management b. It should be regularly reviewed and updated. c. It does not need to define every possible crisis scenario d. It is a road map for communicating effectively in time of crisis