Madeleine needs to conduct a focus group interview to get consumers' reactions to various advertising ideas. However, she does not have much time and she needs more in-depth responses than she normally gets from a typical focus group interview

What would you recommend Madeleine do to meet her needs?

One alternative to a typical focus group is to use a friendship focus group, which uses a comfortable setting, usually people's homes, where the participants have been recruited by the host. This approach is designed to break down barriers and save time in getting to more in-depth responses.