During the speech introduction, the audience decides whether they are interested in the topic and the speaker. To build credibility, a speaker should establish his or her

Toriano knows he has to give an informative speech in his class, so he lists topics that might

be of value to his classmates. He is A. brainstorming. B. visualizing. C. choosing a general purpose. D. gathering materials.

Explain the simple format of the agenda setting process as well as three of the following factors that might complicate that format: salience, credibility, conflicting evidence, shared values, relevance, and uncertainty.

What will be an ideal response?