What is the relationship of the Sharpe ratios and risk premiums between stocks and options?
What will be an ideal response?
Since volatility of options is higher than stocks, they do not have the same risk premiums, however, they will have the same Sharpe measures.
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Many of the goals of business-to-business advertisements are the same as those devoted to consumers
Indicate whether the statement is true or false
Axe, a brand of male grooming products targeted at males aged 18-24, focused its marketing mix on creating a Web presence before launching a more traditional advertising campaign that included television advertising
The decision to focus on the Web at first was based on ________. A) the reach of the Internet among the general population B) the hope of securing more easily measurable data from viral marketing C) the target's level of familiarity with the media D) the high CPM of network advertising E) the ineffectiveness of using broadcast to reach mass markets