For the entrepreneur to use market segmentation he must
a. understand that markets can be broken down into distinctive groups.
b. analyze the needs of the groups.
c. identify the needs of his company's target customers.
d. all of the above.
d
Business
You might also like to view...
Which of the following differs somewhat under IFRS compared to U.S. GAAP?
A. The trial balance B. name for the balance sheet. C. Definitions of assets and liabilities D. The double-entry accounting system
Business
The four major promotional tools are known collectively as which of the following?
a. the publicity four b. the promotional mix c. the advertising campaign d. the communication model
Business