If codes must be long, they should be broken up into subcodes

Quality is only subjective in nature.

a. true b. false

_____ is built around a value proposition which clearly differentiates an organization's brands, products, and/or services from those of its competitors and, based on a solid understanding of market fundamentals, effectively delivers on the identified target customer's needs.

A. Marketing strategy B. Promotion C. Marketing distribution D. Positioning E. Posturing