Which of the following defines market capitalism?
a) the reliance on markets to increase the aggregate social welfare
b) the reliance on markets to direct the allocation of resources
c) the reliance on managers to direct market growth
d) the reliance on managers to increase market efficiencies
B
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Scarcity appeals:
A) only work in children's advertising because adults are aware of the ploy B) do not work for children because they cannot process the information C) urge consumers to buy a product because of some kind of limitation D) urge consumers to save money to buy the product later
Survey questionnaires may be administered in four major modes: 1. telephone interview, 2. personal interviews, 3 . mall interviews, and 4. electronic interviews (Figure 6.1 in the text)
Indicate whether the statement is true or false