Eckhart claims that the income gap in the United States is growing and cites statistics from the U.S. Census Bureau. To link the two, he should use a(n) ________ warrant.
A. motivational
B. authoritative
C. persuasive
D. explanatory
Answer: B
Communication & Mass Media
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Positioning directs an ad at the largest possible group of people
Indicate whether this statement is true or false.
Communication & Mass Media
The use of the word “hence” is most likely to be found in the _________________ persuasion style.
a. presentational b. quasilogical c. analogical d. succinct
Communication & Mass Media