The Hispanic American market is an example of which subculture?
A) social class
B) ethnic
C) race
D) religious
E) gender
B
Business
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Briefly compare and contrast the internal influences of personality, self-concept, and lifestyle and discuss how each is relevant to marketers
What will be an ideal response?
Business
Mike and Susan built their "dream home." They insured their home for its full replacement cost
They also added an endorsement that will pay up to an additional 20 percent of the policy limit in case the cost of rebuilding the home after a loss is greater than the policy limit. The basis under which Mike and Susan insured their home is called A) actual cash value. B) valued policy coverage. C) extended replacement cost. D) guaranteed replacement cost.
Business