How did PR firm Exponent discover that Caribou coffee brand customers are people with wide-ranging interests?

a. online surveys
b. focus group research
c. social listening
d. primary research

c. social listening

Communication & Mass Media

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What makes literal sound change to nonliteral sound and vice versa?

a. the actors b. the sound designer c. the dialogue d. the event context e. the event intensity

Communication & Mass Media

Kathy is a social worker. She has enrolled herself in a course on corporate social responsibility. The course is comprised of various stories and vivid examples that engage people's emotions and senses and are communicated mostly by visual aids that are designed well. Kathy has chosen this particular course because it perfectly matches her learning style. In the context of Kolb's cycle of

learning, Kathy is a(n) _____. A) ?diverger B) ?assimilator C) ?converger D) ?accommodator

Communication & Mass Media