The most that the owner of a sole proprietorship can lose, as a result of business debts or lawsuits, is the amount he/she has invested in the business

Consumers with high perceived risk are most prone to utilize routine decision making

Indicate whether the statement is true or false

________ refers to a marketing strategy in which the firm develops both the product and its marketing to evoke a distinct impression in the customer's mind, emphasizing differences from competitors' offerings

A) Positioning B) Standardization C) Diversifying D) Adaptation