Which of the following is a difference between an exchange market and an over-the-counter (OTC) market?
A) An exchange market is a securities market, whereas an OTC market is a goods market.
B) An exchange market has no membership qualifications, whereas an OTC has membership qualifications.
C) An exchange market provides a physical facility for the buying and selling of securities, whereas an OTC market has no physical facility.
D) An exchange market involves brokers buying directly from the public, whereas an OTC market involves brokers buying and selling stocks through registered specialists.
C
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Which of the following is a part of BRIC countries?
a) Belgium b) India c) Canada d) Rwanda
According to the text, which of the following is NOT a reason for evaluating IMC effectiveness?
A) The stakes in making an advertising misstep are high. B) Evaluation helps advertisers reduce their risks. C) Evaluation helps advertisers identify best practices. D) Federal regulation requires campaigns to be analyzed for effectiveness. E) Advertisers want to learn what works and what doesn't.