Information enables marketers to identify consumer needs and wants

Marvin almost always tells customers it will be three days before he can service their boat, knowing he usually will be able to come in one or two days. He uses this strategy to create

A. Customer exchange B. Transactional partnerships C. Relationship approval D. Customer delight E. Transformational restructuring

Which of the following is a criterion for a court piercing the corporate veil?

A) There is a judgment against the corporation that remains unpaid B) The company is a mere sham of another entity and fraud or conduct similar to fraud is involved. C) Unless this is done, creditors of the company will suffer hardship D) The shareholders of the company have been adjudged bankrupt. E) The corporation has refused to pay a debt