Which of the following is assumed by Marquand?
A) All businesses now use information technology for communication and information.
B) Relatively few businesses sell products online.
C) Less information was available to businesses before the information technology revolution than there is now.
D) Consumers preferentially choose to buy from businesses that use the latest information technology.
E) Selling online is relatively unimportant to most businesses.
Answer: C
Explanation: C) Marquand states that businesses benefit tremendously from access to information that they have through current information technology, which they would not have had when current information technology was not available. Choice A: Marquand does not assume that all businesses actually benefit from information technology, just that those who do use it benefit greatly from it. Choices B and E are incorrect because nothing is assumed by Marquand about the importance or prevalence of online selling for businesses. Choice D: Marquand states that businesses benefit from their actual use of information technology, not that the use of information technology in itself draws customers to businesses.
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