Suggestion selling, point-of-purchase displays, and attractive store layouts are used by retailers to _____
a. reduce selling costs
b. increase customer service
c. increase impulse sales
d. reduce channel conflict
c
Business
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Which of the following is an informal method used by marketers to evaluate connectors?
A) asking customers and other practitioners to identify promotional channels. B) having connectors answer in-depth, personal questionnaires. C) determining whether connectors will agree to carry product placement messages. D) meeting with each connector on an individual basis. E) hiring an investigative firm to conduct background checks.
Business
The defensive interval ratio gauges liquidity based on current resources available to meet current cash expenditures
Indicate whether the statement is true or false.
Business