On a practical note–we should probably view the checkout counters in a grocery store as a set of single channel systems

A service cannot be touched, seen, tasted, heard, or felt in the same manner in which goods can be sensed and, therefore, is referred to as which of the following?

a. impervious b. perishable c. extraneous d. intangible

Brand ________ is the power of a brand, through creation of a distinct image, to influence customer behavior

A) equity B) attitude C) valuation D) knowledge E) positioning