Avon and Sherwin-Williams utilize _____
a. an independent vertical marketing system
b. a partially integrated vertical marketing system
c. a fully integrated vertical marketing system
d. franchising
Ans: c. a fully integrated vertical marketing system
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A manual link-building practice that was once considered standard but is now considered (by Google) to lean toward black-hat is...
a. Submitting your site to Google Places. b. Creating a social media profile for your website. c. Asking customers to link to your website. d. Guest blogging.
Which of the following statements concerning bonds and risk is true?
A) Because the interest payments and maturing value are known, the only risk associated with investing in bonds is default risk. B) Zero coupon bonds are always more risky than bonds with high coupon rates because of the time value of money. C) B-rated bonds are above average for risk, i.e., less risky than the average bond. D) Bonds are generally less risky than common stock because of the preference for debt over equity in the event of bankruptcy and liquidation.