At Kearns, Inc, the management team has decided to improve its use of marketing measurement. Rachel Brown has been charged with overseeing the process issues related to marketing measurement
Which of the following is Rachel most likely responsible for?
A) assigning sales people to key customers
B) creating the media plan
C) determining a bonus structure for effective use of measurement data
D) assigning members of the IT department to manage the CRM program
E) hiring researchers to analyze data and develop insights
C
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When determining the after-tax cost of a bond, the face value of the issue must be adjusted to the net proceeds amounts by considering ________
A) the risks B) the flotation costs C) the approximate returns D) the taxes
ABC Corp. extends credit terms of 45 days to its customers. Its credit collection would likely be considered poor if its average collection period was ________
A) 30 days B) 36 days C) 44 days D) 57 days