Stouffer's added 25 percent more meat to its Lean Cuisine Skillet Sensations meal-in-a-bag. The addition of more meat made the product acceptable to men as well as women and expanded its target market. What is the meatier Lean Cuisine Skillet Sensations an example of?
a. a repositioned product
b. a discontinuous innovation
c. a new product line
d. an addition to a current product line
Ans: a. a repositioned product
Business
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People who are motivated by job security and a long-term career with one company have which career anchor?
a. creativity b. independence c. challenge d. security
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A __________, also called a SWOT analysis for strengths, weaknesses, opportunities, and threats, is an assessment of the strengths and weaknesses in an organization's internal environment and the opportunities and threats in its external environment
a. market audit b. firm-level strategy c. competitive advantage d. differentiation analysis e. situational analysis
Business