A mineral water bottling company bottles and markets 1-liter bottles. In order to increase sales, the manager proposed that they bottle and market 500 ml bottles. He explained that this move would be budget-friendly
The management was pleased with his proposal and decided to execute the idea for the first business quarter. Which stage of persuasion process is the proposal currently in, and what is the role of that process?
a) Trial; to assess the results of the idea
b) Interest; to know how the idea would be beneficial.
c) Evaluation; to analyze if the idea will be beneficial.
d) Adoption; to adopt the idea since it is beneficial.
A
Communication & Mass Media
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