Cultural evolution produces convergence and avoids fragmentation

Using a ________ positioning strategy, companies can attack the more-for-more strategy of another firm by offering a brand of comparable quality at a lower price

A) more-for-the-same B) more-for-less C) same-for-less D) less-for-much-less E) less-for-more

The common currency of the European Union is known as the ________

A) European currency unit B) eurodollar C) euro D) European unit of account