Scanner data that provides information on purchases by brand, size, price, and flavor or formulation are called volume-tracking data

Variables that measure the effect of the independent variables on the test units are called ________

A) interdependent variables B) concurrent variables C) extraneous variables D) concomitant variables E) dependent variables

Which of the following statements is true regarding the old mass-media communications model?

A) Mass-media costs are decreasing. B) Mass-media audiences are increasing. C) Many viewers are gaining control of message exposure through DVRs and video streaming. D) Ad clutter is decreasing. E) Internet ad spending has stagnated and more marketers are shifting toward TV advertising.