A company decided to conduct a market survey for its new MP3 player that the company had priced at $150. In the survey, 95 percent of participants said that the maximum they would pay for the MP3 player is $100

This is an example of which of the following possible consumer reference prices?
A) historical competitor price
B) expected future price
C) usual discounted price
D) upper-bound price
E) last price paid

D

Business

You might also like to view...

The first step in the workload approach for designing salesforce size is to establish desirable call frequencies for each customer class

Indicate whether the statement is true or false

Business

To obtain an injunction, the plaintiff must show the court that ________

A) an enforceable liquidated damages clause exists in the contract B) the defendant is engaged in the commission of a crime C) the contract will be reviewed using an alternative dispute resolution method if the injunction is not granted D) dollar damages are inadequate and that irreparable harm will be done if the injunction is not granted

Business