When you have already determined that there is demand for the services of your potential business, your next step is to ________
A) identify a market need
B) identify target customers
C) implement the marketing mix
D) conduct market research
E) maintain good customer relationships
D
Explanation: D) The first step is to identify a market need. This will determine that there is demand for the services of your potential business. The next step will be to conduct the market research necessary to learn whether this demand is sufficient to launch a potentially profitable business and use that information to develop a marketing plan. Identifying target customers is the third step in the marketing process, implementing the marketing mix is the fourth, and maintaining relationships is the fifth.
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