Which term refers to prices that buyers carry in their minds and check with when they look at a given product?

When consumers are evaluating alternatives, they will clarify the information they have gathered in what three ways?

by gathering information from family and friends by developing consumer value perceptions by suggesting criteria to use for the purchase by coming up with brand names that might meet their criteria by recognizing their is a problem to be solved

When planning your budget to determine how much your home will cost you every month, which of the following should you include in your planning?

A) Closing costs B) PITI C) Discount points D) All of the above