Which type of television advertising appears in the breaks between programs, which local affiliates sell to advertisers who want to show their ads locally?
A) participations
B) spot announcements
C) dayparts
D) sponsorships
E) product placements
B
Business
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In a short essay, list and discuss at least two specific sampling issues that are unethical in marketing research
What will be an ideal response?
Business
Which of the following statements is FALSE?
A) less than half of legal cases that begin will settle and never go to trial B) in settlement agreements a plaintiff will sign a release C) in some settlement agreements a confidentiality clause is included D) settlement is often faster and less costly than a full trial E) if someone discloses the contents of a settlement agreement a court may order them to repay the money they had received
Business