Which of the following is NOT listed as a method of self-evaluating your concepts?

a. Can you sell this to the intended buyer?
b. Is it on target for the intended audience?
c. Will it win an award?
d. Will it work in an extended campaign?

c. Will it win an award?

Communication & Mass Media

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This fallacy assumes that just because a position is popular, it must be good and right

A) false dilemma B) hasty generalizations C) argumentum and ad populum D) non sequitur

Communication & Mass Media

Identify an accurate statement about truthful applicants in the context of integrity interviews.

A. They tend to approve the idea of leniency for dishonesty. B. They tend to ignore the probability of employee theft. C. They tend to hesitate when replying. D. They tend to expect favorable test results.

Communication & Mass Media