Answer the following statement(s) true (T) or false (F)

1. The buying process can be much shorter for B2B purchases.
2. A product life cycle describes the typical pattern that an unsuccessful new product takes, from development to the end of its life.
3. A key component of a product - especially in consumer goods - is the product packaging.
4. Because services have different characteristics than products, marketing services requires a different approach than does product marketing.
5. Focus groups or in-depth interviews are both good ways to get the information necessary for journey mapping effectively.

1. False
2. False
3. True
4. True
5. True