_________________________ information focuses on lifestyles, modes of living, needs,
motives, attitudes, reference groups, culture, social class, family influences, hobbies,
political affiliation, and so on.
a. Demographic
b. Psychographic
c. Firmographic
d. None of the above
b
Business
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Most trades on the NYSE are executed:
A. by floor brokers on the exchange floor. B. independent brokers on the exchange floor. C. electronically. D. by designated market makers of the floor of the exchange. E. by dealers.
Business
Which of the following is a step in the straight rebuy buyclass?
A) problem recognition B) general need description C) product specification D) supplier search E) proposal solicitation
Business