Equity capital is also called risk capital because these investors assume the primary risk of losing their funds if the business fails

Disclosure by an employer that an employee is HIV positive may give rise to a claim for:

A. harassment. B. invasion of privacy in the form of appropriation of a person's name or likeness. C. violation of the Civil Rights Act. D. invasion of privacy in the form of publication of private facts.

In calculating the lifetime value of a market segment, the figures that require an accurate database are:

A) retention rates B) fixed and variable costs C) database costs and acquisition costs D) marketing and advertising costs