Which of the following statements is true of discretionary costs?
A) They arise from day-to-day operational decisions.
B) They include conversion cost, direct material costs.
C) They have measurable cause-and-effect relationship between output and resources used.
D) They have high level of uncertainty.
Answer: D
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(a) monoline (b) expired line (c) surplus line (d) multiple line
________ tend to be straightforward outlines of benefits and positioning points that the advertiser wants to stress
A) Promotion mix plans B) Message strategy statements C) Creative concept strategies D) Advertainment statements E) Branded entertainment plans