Which of the following is a reason to consider the Internet for business-to-business communication?

a. You can create a “data dump” for all the information and images you can’t include in traditional media advertising
b. Provides more detailed information and interactivity than you can achieve in a magazine ad
c. With all the new technology available, you can create some really cool effects independent of the sales message
d. Everyone is doing it, so if you don’t do something, you’ll be left behind

b. Provides more detailed information and interactivity than you can achieve in a magazine ad