The McNemar test is another paired sample nonparametric test that is used in the special case of a binary variable where the researcher wishes to test differences in proportions

Who among the following belongs to the external labor market of a company?

A) A permanent employee of the company B) A temporary worker of the company C) An employee referral D) A worker on contract with the company E) A part-time worker of the company

If you essentially believe that everyone is your target market you will practice:

a. Undifferentiated strategy b. Differentiated strategy c. Focused strategy d. Concentrated strategy