Name and briefly describe three of the four types of costs and rewards that are considered part of social exchange theory.

What will be an ideal response?

- Immediate rewards and costs occur in the present moment of a relationship. You compare your current relationships and assess their present value.
- Forecasted rewards and costs are based on projection or prediction. You forecast whether a potential relationship with this person would be rewarding or whether to remain in an existing relationship during troubled times.
- Cumulative rewards and costs represent the total rewards and costs accrued over the duration of the relationship. The more you invest in a relationship, the more likely you are to hold onto it, at least for a while, even during troubled times.
- Expected rewards and costs represent expectations and ideals about how rewarding a relationship should be relative to its costs. If you find that you are continually unable to find relationships that measure up to your ideals, you may need to reassess your expectations.

Communication & Mass Media

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