Rational appeals are superior to other appeals in developing and changing attitudes and establishing brand beliefs when a consumer has a high level of interest in a product or brand

Indicate whether the statement is true or false

TRUE

Business

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Computers and communication devices are two examples of direct materials for a food processing company

Indicate whether the statement is true or false

Business

The ability of an organization to reshape its environment is described by

A) population ecology theory. B) institution theory. C) the strategic choice perspective. D) organizational learning theory. E) organizational citizenship theory.

Business