Rational appeals are superior to other appeals in developing and changing attitudes and establishing brand beliefs when a consumer has a high level of interest in a product or brand
Indicate whether the statement is true or false
TRUE
Business
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Computers and communication devices are two examples of direct materials for a food processing company
Indicate whether the statement is true or false
Business
The ability of an organization to reshape its environment is described by
A) population ecology theory. B) institution theory. C) the strategic choice perspective. D) organizational learning theory. E) organizational citizenship theory.
Business