Who discussed control and the principle of specialization with regard to manufacturing workers?

After forming an alliance with a big, highly respected pharmaceutical firm, a small biological start-up firm is more positively perceived by other firms, consumers, investors, and industry analysts. This reflects the phenomenon of __________.

A. learning race B. strategic alliance C. structural embeddedness D. reputation spillover

Conscious marketers have no need for contingency plans that reflect their conscious leadership and conscious culture.

a. true b. false